Christmas time at my parent’s showed very well the reasons behind the success of Nintendo’s Wii and I also believe several other modern products like the iPod, iPhone and Tivo.
In our family Christmas is held at my Grandfather’s. He sits in his armchair and presides over the goings on of the younger folks, being 94 that seems pretty sensible. Not that he isn’t lively enough, with conversation and games of dominoes to be had. However, the new DVD/VCR was causing problems. It took the combined might of myself, my father, my wife and my brother-in-law to get the thing to record a show and then it was only my wife’s quick thinking that got it to do that. Even with large print instructions my grandfather hates the thing. The unit in question is some off brand I can’t even remember the name of.
The Wii, on the other, quickly became something everyone felt they could use. After my wife and I played a little tennis, we quickly progressed into bowling with the brother-in-law. Gradually more people wanted to play, even my Grandfather. He still found it a little daunting and the some of the timing on bowling always throws new people (no pun intended), but he enjoyed it nonetheless.

Thanks to Michael Gilbert for this Flickr photo of his father playing Wii.
This brings me to my point. All of the technologies I mentioned at the start of the post have made themselves undaunting to non-technical people. While my Grandfather had to be shown how to use a Wii he would never have considered using an Xbox or a Playstation.
The same applies to the Tivo (or Sky+, etc) while a regular VCR has numerous obtuse options and buttons, selecting the program you want to record from a TV listings is something anyone can do. Once you replace the newspaper listings with the onscreen ones it becomes even more natural.
My mother has been talking about getting a new phone.She hates the buttons on her current one. She finds them too small. She can’t text, she can’t even read texts. I think she will like the iPhone. It has a ‘proper’ keyboard albeit onscreen. You drag the address book to move it, no scrollbar or ‘down key’.
What’s the similarity in these cases? The metaphors are from the everyday life. They aren’t metaphors from computing nomenclature that only technologists are intimate with. If you think about it it makes sense. To bowl you swing your arm not press a button. To pick a program you, well, pick a program not type in some a series of numbers in steps. Sometimes I think we’ve been immersed in technology too long when we simply accept that “some people won’t get it“. Some companies are redefining the business to make technology work for people. You should make sure your company is one of them.
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wii, tivo, ipod, iphone, xbox, playstation, usability, design, nintendo, apple
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